Marketing to scientists requires a special approach. Unlike a general consumer audience, scientists are more likely to demand evidence to support claims. They're trained to filter out biased or unreliable information because, well, their method dictates it and their job depends on it.

We've broken our guide down into four steps, each one hitting on a critical area of science marketing.

A Marketing Guide to Targeting a Scientific Audience
1. Know Your Audience.
2. Write Compelling Copy
3. Choose the Right Media Mix
4. Measure Your Results
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Backed by the American Chemical Society, its 156,000+ engaged members, and over 27 million researchers of our scientific journals audience, C&EN Media Group provides advertising opportunities targeted to our large, powerful audience. We also run the C&EN Marketing Elements blog, designed specifically for the science marketer. We invite you to join the conversation, read up on best practices and tips from content marketing to integrated campaign tactics, and share your experiences with us. Get started by downloading our white paper today.