Marketing to scientists requires a special approach. Unlike a general consumer audience, scientists are more likely to demand evidence to support claims. They're trained to filter out biased or unreliable information because, well, their method dictates it and their job depends on it.
We've broken our guide down into four steps, each one hitting on a critical area of science marketing.
A Marketing Guide to Targeting a Scientific Audience
1. Know Your Audience. 2. Write Compelling Copy 3. Choose the Right Media Mix 4. Measure Your Results