It's likely of little surprise that laboratories around the world are increasingly considering green products. The C&EN Media Group set out to find the deeper trends in the industry, and have compiled the findings in our first research report.

Derived from a survey of labs from around the world, from government to pharmaceutical and hospitals, chemists were asked:

  • the level of encouragement they receive to purchase green products
  • what product characteristics are most important to them
  • their three-to-five year purchasing landscape
  • where they source information for specific products
  • and more

Backed by the American Chemical Society, its 156,000+ engaged members, and over 27 million researchers of our scientific journals audience, C&EN Media Group provides advertising opportunities targeted to our large, powerful audience. We also run the C&EN Marketing Elements blog, designed specifically for the science marketer. We invite you to join the conversation, read up on best practices and tips from content marketing to integrated campaign tactics, and share your experiences with us. Get started by downloading our white paper today.