Download this free white paper,Right Place, Right Time: Developing Science Content Based on the Buyer's Journey, by completing the form below.
As a science marketer, you’re charged with the responsibility to communicate solutions to many of the problems scientists face. But how do you help this audience—all with different needs and levels of awareness—find you? You need to put the answers they’re looking for right in front of them, in the form of thoughtful and highly relevant content. By doing so, you gain the ability to spark their interest, capture their attention, and spur them to action.
We'll walk through the stages of the scientist's buying journey:
and the type of content you should be developing to nurture them towards a closed sale.
Backed by the American Chemical Society, its 156,000+ engaged members, and over 27 million researchers of our scientific journals audience, C&EN Media Group provides advertising opportunities targeted to our large, powerful audience. We also run the C&EN Marketing Elements blog, designed specifically for the science marketer. We invite you to join the conversation, read up on best practices and tips from content marketing to integrated campaign tactics, and share your experiences with us. Get started by downloading our white paper today.