For most science marketing professionals, participating in live trade shows and conferences is an essential piece of the lead generation puzzle. Yet for all of their advantages, live conferences aren’t always an economical or convenient option.
Virtual conferences, however, offer many of the same benefits, but with fewer costs and logistical issues. Marketing executives are finding that these events are an effective way to meet customers, collect leads, and deliver content, as over 8,792 attendees participate in an average life science virtual event.
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VIRTUAL CONFERENCES: THE NEXT
GENERATION OF CONTENT DELIVERY
FOR THE SCIENCE MARKETER
How to Leverage Virtual Conferences to Build Your Brand and Generate Leads
Backed by the American Chemical Society, its 156,000+ engaged members, and over 27 million researchers of our scientific journals audience, C&EN Media Group provides advertising opportunities targeted to our large, powerful audience. We also run the C&EN Marketing Elements blog, designed specifically for the science marketer. We invite you to join the conversation, read up on best practices and tips from content marketing to integrated campaign tactics, and share your experiences with us. Get started by downloading our white paper today.