The cannabis industry is rapidly changing, offering significant opportunity for those companies willing to navigate its regulatory and scientific complexities and uncertainties. While the upsurge in legal supply, consumer demand, and medical research are starting to converge, the growing challenge for the cannabis industry is consistency.
Emerging technology is intended to test cannabis crops in the field for levels of psychoactive tetrahydrocannabinol (THC), levels of which are regulated, and non-psychoactive cannabidiol (CBD), which is extracted and used in consumer products from lotions to edibles. Data from state-certified labs performing quality testing could inform efforts to standardize cannabis-based products. And attention to chemicals used during cannabis manufacturing can establish quality from the field through to a finished product.