The Art and Science of Creating a Successful White Paper
A science marketer's guide to creating a white paper that will drive audiences to action
Download this free white paper,The Art and Science of Creating a Successful White Paper, by completing the form below.
In today's age of content-driven marketing, customers expect a lot from the organizations they buy from. It's no longer acceptable to simply tell prospective customers that you have the best product or service - you must demonstrate your market leadership. White papers can be a solution, but how do you start?
In our white paper on the very topic, - the white paper of white papers! - you'll learn:
the four most common types of white papers
the importance of an outline
proper writing techniques specific to this format
how to promote and leverage your white paper
and much more. Download today by submitting your information.
Backed by the American Chemical Society, its 156,000+ engaged members, and over 27 million researchers of our scientific journals audience, C&EN Media Group provides advertising opportunities targeted to our large, powerful audience. We also run the C&EN Marketing Elements blog, designed specifically for the science marketer. We invite you to join the conversation, read up on best practices and tips from content marketing to integrated campaign tactics, and share your experiences with us. Get started by downloading our white paper today.